Flight Centre proves advertising during economic downturns works
January 21, 2010
“Flight Centre did not cut back on its advertising in the downturn at a time when many travel agents panicked. The combination of those cheap airline tickets, the Flight Centre distribution and the maintained advertising spend has greatly enhanced the strength of the Flight Centre business and contributed to the profit rise.”
Full article is available here:
http://money.ninemsn.com.au/article.aspx?id=1001829
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