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	<title>Keith Sweeney - Art Direction, Design and Creative Shenanigans</title>
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		<title>Keith Sweeney - Art Direction, Design and Creative Shenanigans</title>
		<link>http://keithsweeney.wordpress.com</link>
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		<title>An exploration of type. A french exploration.</title>
		<link>http://keithsweeney.wordpress.com/2009/10/27/ello-my-name-is-eras/</link>
		<comments>http://keithsweeney.wordpress.com/2009/10/27/ello-my-name-is-eras/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:48:35 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Design Work and Process]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/?p=225</guid>
		<description><![CDATA[








As part of my design studies, I had to create a type specimen book on any typeface family that had a variety of cuts/weights. I decided to go with a bit of a forgotten classic, Eras ITC. After researching the font, I discovered its french heritage, and decided I was going to have fun with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=225&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignnone size-full wp-image-226" title="k_sweeney_des106_ass2_spreads_Page_1" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_1.jpg?w=460&#038;h=460" alt="k_sweeney_des106_ass2_spreads_Page_1" width="460" height="460" /></p>
<p><img class="alignnone size-full wp-image-227" title="k_sweeney_des106_ass2_spreads_Page_2" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_2.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_2" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-228" title="k_sweeney_des106_ass2_spreads_Page_3" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_3.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_3" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-229" title="k_sweeney_des106_ass2_spreads_Page_4" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_4.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_4" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-230" title="k_sweeney_des106_ass2_spreads_Page_5" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_5.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_5" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-231" title="k_sweeney_des106_ass2_spreads_Page_6" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_6.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_6" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-232" title="k_sweeney_des106_ass2_spreads_Page_7" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_7.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_7" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-233" title="k_sweeney_des106_ass2_spreads_Page_8" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_8.jpg?w=460&#038;h=230" alt="k_sweeney_des106_ass2_spreads_Page_8" width="460" height="230" /></p>
<p><img class="alignnone size-full wp-image-234" title="k_sweeney_des106_ass2_spreads_Page_9" src="http://keithsweeney.files.wordpress.com/2009/10/k_sweeney_des106_ass2_spreads_page_9.jpg?w=460&#038;h=460" alt="k_sweeney_des106_ass2_spreads_Page_9" width="460" height="460" /></p>
<p>As part of my design studies, I had to create a type specimen book on any typeface family that had a variety of cuts/weights. I decided to go with a bit of a forgotten classic, Eras ITC. After researching the font, I discovered its french heritage, and decided I was going to have fun with the book, and leave the boring homogenous type specimens behind, and instead, opt for bold, lively and dynamic sample text and compositions, much like the font itself.</p>
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		<title>Adobe accquires Business Catalyst CMS</title>
		<link>http://keithsweeney.wordpress.com/2009/10/08/adobe-accquires-business-catalyst-cms/</link>
		<comments>http://keithsweeney.wordpress.com/2009/10/08/adobe-accquires-business-catalyst-cms/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 13:43:42 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/2009/10/08/adobe-accquires-business-catalyst-cms/</guid>
		<description><![CDATA[Software giant Adobe has entered the SaaS (Software as a Service) online content management market by acquiring the Australian/American company Business Catalyst which also develops the DIY version of the Business Catalyst CMS known as Good Barry. More info can be found at www.adobe.com/special/businesscatalyst/
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=220&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Software giant Adobe has entered the SaaS (Software as a Service) online content management market by acquiring the Australian/American company Business Catalyst which also develops the DIY version of the Business Catalyst CMS known as Good Barry. More info can be found at <a href="http://www.adobe.com/special/businesscatalyst/">www.adobe.com/special/businesscatalyst/</a></p>
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		<title>&#8220;Come Play&#8221; My TVC Extra Debut</title>
		<link>http://keithsweeney.wordpress.com/2009/06/15/come-play-my-tv-commercial-extra-debut/</link>
		<comments>http://keithsweeney.wordpress.com/2009/06/15/come-play-my-tv-commercial-extra-debut/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 11:36:48 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/?p=212</guid>
		<description><![CDATA[
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=212&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="text-align:center; display: block;"><a href="http://keithsweeney.wordpress.com/2009/06/15/come-play-my-tv-commercial-extra-debut/"><img src="http://img.youtube.com/vi/ioIW0ZeONrM/2.jpg" alt="" /></a></span></p>
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		<slash:comments>1</slash:comments>
	
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		<title>A little colour for the community&#8230; Woohoo!</title>
		<link>http://keithsweeney.wordpress.com/2009/05/22/a-little-colour-for-the-community-woohoo/</link>
		<comments>http://keithsweeney.wordpress.com/2009/05/22/a-little-colour-for-the-community-woohoo/#comments</comments>
		<pubDate>Fri, 22 May 2009 07:03:30 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Design Work and Process]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/?p=199</guid>
		<description><![CDATA[   
This is the artwork* I have created for a community initiative to help beautify boring old traffic signal boxes along footpaths and roads around communities in South East Queensland through the Urban Ecology Unit. This artwork is for a TSB near the Alexandra Headlands surf club, and is still waiting on approval.
*All artwork copyright Keith [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=199&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://keithsweeney.files.wordpress.com/2009/05/tsb_sideb.jpg"><img class="alignnone size-thumbnail wp-image-205" title="tsb_sideB" src="http://keithsweeney.files.wordpress.com/2009/05/tsb_sideb.jpg?w=44&#038;h=150" alt="tsb_sideB" width="44" height="150" /></a> <a href="http://keithsweeney.files.wordpress.com/2009/05/tsb_back.jpg"><img class="alignnone size-thumbnail wp-image-204" title="tsb_back" src="http://keithsweeney.files.wordpress.com/2009/05/tsb_back.jpg?w=85&#038;h=150" alt="tsb_back" width="85" height="150" /></a> <a href="http://keithsweeney.files.wordpress.com/2009/05/tsb_sidea.jpg"><img class="alignnone size-thumbnail wp-image-203" title="tsb_sideA" src="http://keithsweeney.files.wordpress.com/2009/05/tsb_sidea.jpg?w=44&#038;h=150" alt="tsb_sideA" width="44" height="150" /></a> <a href="http://keithsweeney.files.wordpress.com/2009/05/tsb_front1.jpg"><img class="alignnone size-thumbnail wp-image-206" title="tsb_front" src="http://keithsweeney.files.wordpress.com/2009/05/tsb_front1.jpg?w=85&#038;h=150" alt="tsb_front" width="85" height="150" /></a></p>
<p>This is the artwork* I have created for a community initiative to help beautify boring old traffic signal boxes along footpaths and roads around communities in South East Queensland through the Urban Ecology Unit. This artwork is for a TSB near the Alexandra Headlands surf club, and is still waiting on approval.</p>
<p>*All artwork copyright Keith Sweeney 2009</p>
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		<title>Some Student Inspiration</title>
		<link>http://keithsweeney.wordpress.com/2009/05/10/some-student-inspiration/</link>
		<comments>http://keithsweeney.wordpress.com/2009/05/10/some-student-inspiration/#comments</comments>
		<pubDate>Sun, 10 May 2009 12:08:18 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/2009/05/10/some-student-inspiration/</guid>
		<description><![CDATA[
22 Year old Sara Watson spent 3 weeks spray-painting the Skoda Fabia for a University Class, which also doubles as a publicity stunt for the charity &#8216;recycling lives&#8217; which kindly donated the car. It&#8217;s so refreshing to see artistic ventures like this pay off.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=196&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignnone size-full wp-image-195" title="car1" src="http://keithsweeney.files.wordpress.com/2009/05/car1.jpg?w=460&#038;h=309" alt="car1" width="460" height="309" /></p>
<p>22 Year old Sara Watson spent 3 weeks spray-painting the Skoda Fabia for a University Class, which also doubles as a publicity stunt for the charity &#8216;recycling lives&#8217; which kindly donated the car. It&#8217;s so refreshing to see artistic ventures like this pay off.</p>
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		<title>Psssst&#8230; Top Secret</title>
		<link>http://keithsweeney.wordpress.com/2009/05/08/psssst-top-secret/</link>
		<comments>http://keithsweeney.wordpress.com/2009/05/08/psssst-top-secret/#comments</comments>
		<pubDate>Fri, 08 May 2009 09:58:19 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/2009/05/08/psssst-top-secret/</guid>
		<description><![CDATA[I recently participated in my first ever TVC for a major campagin to be launched around June/July. However due to confidentiality agreements, I am not allowed divulge any information or photographs from the filming. All I can say at this point in time is that it was an incredible experience to be a part of.
 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=194&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I recently participated in my first ever TVC for a major campagin to be launched around June/July. However due to confidentiality agreements, I am not allowed divulge any information or photographs from the filming. All I can say at this point in time is that it was an incredible experience to be a part of.</p>
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		<title>Semi-Permanent hits Brisbane Town</title>
		<link>http://keithsweeney.wordpress.com/2009/04/15/semi-permanent-hits-brisbane-town/</link>
		<comments>http://keithsweeney.wordpress.com/2009/04/15/semi-permanent-hits-brisbane-town/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:51:21 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/2009/04/15/semi-permanent-hits-brisbane-town/</guid>
		<description><![CDATA[
I was lucky enough to attend Semi-Permanent for the second time in Brisbane (this time held in the Convention Centre) and came out with inspiration galore, my creative juices relenished, and my motivation well and truly boosted. It was also a chance to catch up with some old uni buddies and just soak up all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=187&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignnone size-full wp-image-186" title="photo0013" src="http://keithsweeney.files.wordpress.com/2009/04/photo0013.jpg?w=460&#038;h=345" alt="photo0013" width="460" height="345" /></p>
<p>I was lucky enough to attend Semi-Permanent for the second time in Brisbane (this time held in the Convention Centre) and came out with inspiration galore, my creative juices relenished, and my motivation well and truly boosted. It was also a chance to catch up with some old uni buddies and just soak up all that was on offer.</p>
<p>I was particularly taken with XYZ Studios frank talk, Toko&#8217;s unusual but intriguing way of looking at things (in particular information displayed in exciting new visual ways instead of conventional graphs and charts), Wired Magazine CEO talk had a slow painful start, but ended up being for me one of the most informative and interesting speakers of the day. And I can&#8217;t get away without mentioning The Glue Society who are just amazing, although it seemed more of an Ego Stoking session rather then a talk delving deeper or behind the scenes. All in all it was a rather awesome day and it was super cool to see so many creative people turn up and apperciate the role creativity and design play in our world.</p>
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		<title>Adobe CS4 Roadshow rolls into Brisbane</title>
		<link>http://keithsweeney.wordpress.com/2009/02/18/adobe-cs4-roadshow-rolls-into-brisbane/</link>
		<comments>http://keithsweeney.wordpress.com/2009/02/18/adobe-cs4-roadshow-rolls-into-brisbane/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:15:53 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/2009/02/18/adobe-cs4-roadshow-rolls-into-brisbane/</guid>
		<description><![CDATA[I&#8217;ll be attending the Adobe CS4 Roadshow that is happening at the Brisbane Convention and Exhibition Centre this Thursday to get the lowdown from the people in the know about the newest improvements and tweaks with the kingpins of Graphic and Digital Design Software.
SideNote:
I attended the Roadshow and took a number of pictures on my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=185&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I&#8217;ll be attending the Adobe CS4 Roadshow that is happening at the Brisbane Convention and Exhibition Centre this Thursday to get the lowdown from the people in the know about the newest improvements and tweaks with the kingpins of Graphic and Digital Design Software.</p>
<p>SideNote:<br />
I attended the Roadshow and took a number of pictures on my phone, however days later I lost said phone before being able to upload. The Roadshow was however incredible, and revealed the CS4 incarniation to be perfect for print designers wanting to go interactive. Obviously all the components had something new and cool and handy, and the biggest plus for CS4 seems to be how seemlessly files are used throughout the Adobe catalogue.</p>
<p>But the standout for me personally was Flash CS4. Being a visually-inclined person, Flash always seemed very programming and code heavy for me to fully utilise. However the new Flash CS4 seems to be made with people like me in mind. It has a much more simple point and click WYSIWYG editor, without the need for a tonne of programming knowledge. Awesome.</p>
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		<title>Dr Moose&#8230; Paging Dr Moose&#8230;</title>
		<link>http://keithsweeney.wordpress.com/2009/02/10/dr-moose-paging-dr-moose/</link>
		<comments>http://keithsweeney.wordpress.com/2009/02/10/dr-moose-paging-dr-moose/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 05:12:48 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/?p=181</guid>
		<description><![CDATA[Dr Moose is a cool T-Shirt store I discovered recently (I bought a mad Home Star Runner/Che shirt from there). Not only do they have an awesome range of shirts and other apparel on offer, they also do custom tees. Their website has just launched, and I am very stoked to be listed as part of their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=181&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.drmoose.com.au" target="_blank">Dr Moose</a> is a cool T-Shirt store I discovered recently (I bought a mad Home Star Runner/Che shirt from there). Not only do they have an awesome range of shirts and other apparel on offer, they also do custom tees. Their website has just launched, and I am very stoked to be listed as part of their Designer Network. So if you want me to design a custom tee for you or friends, just shoot me an email. A big thanks to Craig and the super awesome team at Dr Moose.</p>
<p><img class="alignnone size-full wp-image-183" title="dr_moose" src="http://keithsweeney.files.wordpress.com/2009/02/dr_moose.jpg?w=459&#038;h=270" alt="dr_moose" width="459" height="270" /></p>
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		<title>Design Competitions&#8230;</title>
		<link>http://keithsweeney.wordpress.com/2009/02/09/design-competitions/</link>
		<comments>http://keithsweeney.wordpress.com/2009/02/09/design-competitions/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 16:05:41 +0000</pubDate>
		<dc:creator>keithsweeney</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://keithsweeney.wordpress.com/?p=179</guid>
		<description><![CDATA[There are two design competitions I&#8217;m thinking about entering shortly. Both have very different messages. The first one i&#8217;m thinking of entering is the &#8221; I &#60;3 blogging &#8221; contest. The objective is to design a laptop and Ipod &#8217;skin&#8217; with an &#8221; i &#60;3 blogging &#8221; theme that will be sold in stores. I have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=keithsweeney.wordpress.com&blog=4552736&post=179&subd=keithsweeney&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>There are two design competitions I&#8217;m thinking about entering shortly. Both have very different messages. The first one i&#8217;m thinking of entering is the &#8221; I &lt;3 blogging &#8221; contest. The objective is to design a laptop and Ipod &#8217;skin&#8217; with an &#8221; i &lt;3 blogging &#8221; theme that will be sold in stores. I have never designed a &#8217;skin&#8217; before, so I&#8217;m looking forward to it. The added bonus of this contest is that I found out about a cool online store called &#8220;<a href="http://www.infectious.com" target="_blank">Infectious</a>&#8221; that sell all sorts of Custom adhesive skins.</p>
<p><img class="alignnone size-full wp-image-1588" title="Infectious laptop design contest" src="http://en.blog.files.wordpress.com/2009/02/infectious-submissions-for-contest-i.png?w=548&#038;h=313" alt="Infectious laptop design contest" width="548" height="313" /></p>
<p>The second competition I want to enter is slightly different in its message that it is tryin to get out.  Greenpeace are putting the call out for entries for a poster design competition. The winning entry could possibily be used in the Greenpeace campaign for the Asia/Pacific region. So there you go. Two different competitions, two different objectives&#8230; ahhhhhh the duality of man.</p>
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			<media:title type="html">Infectious laptop design contest</media:title>
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